Manila Bulletin’s “Patawad” bagged the Best Digital Ad-Public Service in this year’s Catholic Mass Media Awards (CMMA) held virtually on Saturday.
 
Patawad (Sorry) was released on December 10, 2019 and received 1,170 views on Youtube; and 48,000 views, 592 reactions, 333 shares, and 43 comments on Facebook.

Manila Bulletin Christmas Ad 2019 – Patawad

The wounds of the past are better healed when treated with love and kindness. Mistakes are inevitable, and that idea should not blind us from seeing why this season matters. Forgiving is giving. Find in your heart to forgive. Let kindness flow this Christmas.#MBChristmas2019

Posted by MANILA BULLETIN on Tuesday, December 10, 2019

In this particular video, Manila Bulletin explores the true context of “Patawad,” which is seeking forgiveness. 
 
The video tells the story of a grandfather who is longing for his family especially his son and grandson. 
 
His son seems to be furious about him. It was later revealed in the video that the grandfather abandoned his son in the past.
 
As Christmas drew nearer, the grandfather was reminded that he has not apologized properly for leaving his son behind. He went again to his son’s house pretending to be a caroller, but he was shutdown. 
 
However, the grandfather continues to sing his heart out until his son went out to tell him “patawad.” 
 
To his son’s surprise, it was his father. The grandfather once again spoke the word “patawad” sincerely and his son finally accepts his apologies and forgives him.
 
Also given special citation during the CMMA awards was Alvin Kasiban’s “Happy Ending” under the Best News Photograph category.
 
Kasiban’s photo showed 67-year-old Antonio Leongson, a COVID-19 survivor, who was given a standing ovation while being discharged from Navotas City Hospital after finally testing negative from the dreaded coronavirus disease 19 days since his confinement.
 
Manila Bulletin’s “Kung Paano Maging Isang Ina” was also a finalist for the Best Digital Ad-Public Service. 
 
Likewise, Jansen Romero’s “Sad Day at Happy Land” and “Support from Frontliners” were finalists under the Best News Photography category.
 
“A Global Prayer for the Coronavirus Pandemic” by Paul Roca was a finalist for Best Editorial Cartoon.
 
The 42nd CMMA has chosen 151 finalists from a total of 304 entries in different mass media catergories.
 
Manila Auxiliary Bishop Broderick Pabillo, honorary chairman of CMMA, said the awarding ceremony recognizes the “difficult but necessary work of media.”
 
“There are many threats to their work. Now the COVID (coronavirus). That’s why we consider them as frontliners, media frontliners. There is this threat of fake news. We also have cyberbullying and they are subject to cyberbullying. There is the creeping efforts to suppress press freedom and the freedom of expression. That is why we need to encourage them in their work and hopefully this awarding is a sign of encouragement and appreciation for the difficult job that they are doing,” Pabillo said in his message.
 
He explained that the theme of this year’s CMMA revolves around communicating the stories of parents and grandparents to children.
 
“Life is a journey. It is a story at the same time also a history. In order to move on in life in this journey, we need roots and we need wings. The youth are our wings. They bring us to far and new places but the elderly, the parents, the godparents are our roots. We cannot just be flying around without being rooted or else we lose our identity. So we need our parents and grandparents that we may be well grounded and we need them to communicate their stories to us so that we can pass on to the next generation,” he explained.
 
“This is a difficult part of communication today because our elderly are not familiar with the gadgets that we are using. We need a lot of patience in order to understand them because they communicate not only with words but also with their actuations, with their gestures, which may be quite different for us to decipher now in our lives. We need these ways of communication in media to be aware of what’s happening at the time of our own parents,” he said.
 
Pabillo pointed out that the CMMA also recognizes the “media frontliners” because of the “timely” and “unbiased” reporting that enables the people to make appropriate decisions.
 
“They also give us hope and entertainment which we very much needed in order to fight off boredom and depression in our lives,” he added.
 
The CMMA was established in 1978 by the late Manila Archbishop Jaime Cardinal Sin to pay tribute to those who serve God by means of the mass media.


Source: Manila Bulletin (https://mb.com.ph/2020/12/20/manila-bulletin-wins-big-in-this-years-catholic-mass-media-awards/?utm_source=rss&utm_medium=rss&utm_campaign=manila-bulletin-wins-big-in-this-years-catholic-mass-media-awards)